AirSlim®, INNER ARMOR™, AirConceal, Snatch Glow, and Smart Sculpt Swimwear Collections Empower Women Through Innovative Design
Las Vegas, NV – February 10, 2025—Shapellx, a leading women’s shapewear brand, will debut its latest collection of inclusive, functional-forward shapewear at MAGIC Las Vegas 2025, the premier fashion trade event connecting brands and buyers. Representing the pinnacle of innovation in sculpting technology, seamless design, and sustainable fashion, these collections include AirSlim®, INNER ARMOR™, AirConceal, Snatch Glow, and Smart Sculpt Swimwear. The brand’s commitment to comfort, functionality and style will be on full display, offering buyers an exclusive first look at the future of the category.
“Shapellx is excited to usher in a new era of innovative shapewear, designed to help women look and feel their best,” said Shane Shi, vice president of Shapellx. “Our expanding portfolio features several unique designs and exclusive fabrications that are a solution to the challenges many experience with traditional shapewear. From laser-cut hems that reduce rolling to high-waist designs hug rather than squeeze and our X-shaped reinforcements create that unmatched silhouette, each Shapellx piece is bursting with thoughtful features that add comfort, convenience and help women to feel confident.”
Every Shapellx design undergoes 537 days of refinement and 99 rounds of testing to ensure they’re meeting the quality standards and needs of consumers. Prioritizing quality, inclusivity and trust, Shapellx is dedicated to empowering women, helping them to enhance their natural beauty without compromise.
At MAGIC Las Vegas, Shapellx will showcase the company’s all-new collections, bestsellers and key pieces, including:
● AirSlim Collection – The AirSlim collection uses a unique stitching technique for a comfortable, snug fit, perfect for everyday wear. Made with lightweight nylon and spandex, it offers medium to high shaping with breathable support. This collection includes pieces from Shapellx’s Lace Glamour line, offering mid-level, lightweight shapewear, as well as the brand’s butt-lifting line, which not only lifts the hips but also enhances and shapes the body's natural curves.
● Snatch Glow Collection – The Snatch Glow collection features exquisite lace designs, offering light shaping that enhances feminine curves while maintaining comfort. Made with soft fabrics, this collection provides subtle shaping to create natural body contours, making it ideal for everyday wear.
● INNER ARMOR Collection – The INNER ARMOR collection blends innovative design with everyday comfort, featuring an evolutionary X-shaped design that enhances the hourglass shape. The collection offers medium to high shaping effects, helping to tighten the abdomen, waist, and thighs. Launching this spring, the new INNER ARMOR 2.0 is the highly anticipated, upgraded version of Shapellx’s groundbreaking INNER ARMOR 1.0. INNER ARMOR 2.0 includes greater innovation and performance features, ensuring flawless shaping and support. Along with upgraded fabrics, craftsmanship and comfort, this collection will also introduce a new line of bras, offering even more options for superior shaping and support.
● Smart Sculpt Collection – The Smart Sculpt collection features Shapellx swimwear, combining moderate shaping effects with high-stretch fabrics and fashionable elements to offer exceptional comfort and support. It effectively tightens the abdomen and sculpts a flattering waistline, while maintaining comfort for all-day wear.
● AirConceal Collection – The AirConceal collection features seamless design, ensuring a comfortable fit without the pressure typically caused by traditional seams. Made with invisible, lightweight fabric, this collection provides light to moderate shaping that’s discreet and perfect for everyday wear.
Shapellx’s presence at MAGIC reflects its rapid growth and strong consumer demand for high-performance shapewear that blends functionality with everyday wearability. Retailers and attendees are encouraged to visit the Shapellx booth (#52473) to experience the collection firsthand and engage with the brand’s team of experts.
For more information about Shapellx, please visit https://www.shapellx.com/.
About Shapellx
Shapellx is a full-category shapewear brand dedicated to providing women with exceptional comfort and support. Shapellx offers thoughtfully designed solutions that blend style with functionality, empowering women to feel confident and at ease every day. Visit https://www.shapellx.com/ for more information.
